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Package, Price & Position Your Corporate Offer

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About Course

Many experts struggle to win corporate work because their offers are too broad, poorly packaged, or incorrectly priced.

This masterclass helps you create a compelling corporate offer that clearly communicates your value, positions you as the right solution, and enables you to charge with confidence.

Through two practical sessions, Michelle Raymond walks you through the process of packaging your expertise, pricing your services strategically, and positioning your offer in a way that resonates with corporate decision-makers.

What Will You Learn?

  • Understand why corporate buyers purchase outcomes rather than services
  • Package your expertise into clear corporate solutions
  • Identify the problems your offer is designed to solve
  • Create offers that are easy for organisations to understand and buy
  • Price your services with confidence and credibility
  • Avoid common pricing mistakes made by consultants and coaches
  • Communicate your value proposition effectively
  • Position yourself as a specialist rather than a generalist
  • Develop premium offers that reflect your expertise
  • Present your services in language that resonates with corporate buyers
  • Create offers that are scalable and sustainable
  • Build confidence in discussing fees and value with organisations

Course Content

Package, Price & Position Your Corporate Offer (Part 1)
Learn the foundations of creating a corporate offer that clearly communicates your expertise and solves a specific business problem. This session focuses on identifying your value, structuring your offer, and understanding what organisations are actually buying.

  • Package, Price & Position Your Corporate Offer (Part 1)
    01:24:24

Package, Price & Position Your Corporate Offer (Part 2)
Build on the foundations from Part 1 by learning how to position your offer strategically, price with confidence, and communicate your value in a way that resonates with corporate decision-makers and increases your ability to win contracts.

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